Home Sin categoría ¿Cómo funciona el marketing experimental?

¿Cómo funciona el marketing experimental?

Por estos días, el marketing experimental ha cobrado reconocimiento, potenciando sus ideas pero ¿qué es y cómo funciona? En esta breve nota te lo contamos.

La experiencia es una forma de conocimiento que adquirimos cuando entramos en contacto con alguna vivencia, producto o suceso. Como nueva estrategia de ventas, el marketing experimental tiene como objetivo crear o generar experiencias con y para el consumidor, donde el estímulo y la creatividad entran en juego para potenciar las ventas. Para ello, es necesario tener en cuenta algunos detalles.

  1. Conocer a nuestra audiencia: Partiendo de la premisa que el cliente es lo primero y siempre tiene la razón, este modelo de marketing enfoca toda su atención en él. Es sabido que para persona la experiencia con un producto o servicio puede ser diferente, ya que entran en juego variables como la edad, el género, la personalidad. Sea positiva o no, la participación de los usuarios es clave para obtener la información necesaria y saber si las estrategias aplicadas están cumpliendo con su fin.
  2. Cuenta una historia a través de la experiencia: El storytelling es una las técnicas más utilizadas en la actualidad para conectar con la audiencia y aumentar los niveles de engagement. Las palabras claves (keyword research) tienen un rol fundamental, ya que permitirán atraer la atención de los usuarios y saber cómo llegar a ellos mediante un buen marketing de contenidos. Mientras más sentidos entren en juego, mejores probabilidades de éxito.
  3. Rienda suelta a la creatividad: Pensar y pensar, es una actividad clave en este tipo de marketing. El objetivo es demostrar que se puede ir mucho más allá de una cuenta en redes sociales o de una valla publicitaria. No tengas miedo a la creatividad.
  4. Arriesgate a interactuar con tu público a través de ideas innovadoras: ¡Cuidado! No es necesario invertir sumas estruendosas en ello, ya que muchas campañas demuestran que se pueden crear grandes cosas con un acotado presupuesto.
  5. Participa en todo el proceso: Una vez que tengas la idea de cómo elaborar una campaña creativa, centrada en tu público, pensada para explorar los sentidos y decidas lanzarla, es cuando realmente comienza todo el trabajo. ¡Manos a la obra!

Fuente: Entorno Pyme – Sitio Andino


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