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Mercado Libre, en el top 40 de firmas que más crecieron en la pandemia

El Financial Times ubicó al marketplace argentino en el puesto 37 en un ranking global de compañías que más aumentaron su valor en tiempos de coronavirus.

No hay dudas de que el coronavirus ha tenido profundas consecuencias en el ámbito empresarial. En mayor o menor medida, todas las compañías tuvieron consecuencias en sus ventas y en su valor. En términos generales, estos resultados fueron negativos. Sin embargo, hubo sectores beneficiados cuyos players lograron ser exitosos en este contexto.

Un claro ejemplo de aquellas entidades que pudieron hacer frente a la crisis sanitaria e incluso salir mejor parada tras ella es Mercado Libre. Tal es así que el marketplace argentino fue la única firma de la región que figura entre las cien que más han crecido en el mundo durante la pandemia, según una investigación del medio inglés Financial Times.

De acuerdo con este portal, estar en el lugar adecuado en el momento correcto ha resultado crítico para la organización que lidera Marcos Galperín. Su plataforma de comercio electrónico extendió su popularidad en los últimos cinco años, y al facilitar los pagos electrónicos en este período de emergencia mundial, sus ventas han aumentado aún más.

Según este relevamiento, la compañía logró incrementar su capitalización de mercado en más de 18 mil millones de dólares en los últimos tres meses para llegar a los 46,5. Con lo cual, el crecimiento registrado es de aproximadamente un 63%. Estas cifras la ubicaron en el puesto 37 entre las empresas que más han subido su valor en tiempos de Covid-19.

“América Latina tiene una penetración de ecommerce relativamente baja, pero Mercado Libre ya es el claro líder en este sector”, sostiene el informe del Financial Times. Otro dato que destaca la investigación sobre este marketplace argentino es que solamente en el mes de abril, la cantidad de artículos vendidos en su plataforma aumentó en un 76%.

El éxito del ecommerce también se ve reflejado en las entidades que figuran en los primeros lugares del ranking. Con un incremento de capitalización de más de 401 mil millones de dólares, Amazon se ubicó en la cima. El podio lo comparte con otras dos firmas ligadas a la tecnología: Microsoft y Apple.

Para entender mejor como está cambiando el panorama, se puede observar al resto de los integrantes del top ten, que son todas empresas relativamente nuevas (surgieron durante o después de la década del 90): Tesla, Tencent, Facebook, Nvidia, Alphabet, PayPal y T-Mobile US.

Empresas ganadoras de la pandemia – Top 20
1- Amazon (+401,1 mil millones de dólares)
2- Microsoft (+269,9)
3- Apple (+219,1)
4- Tesla (+108,4)
5- Tencent (+93,1)
6- Facebook (+85,7)
7- Nvidia (+83,3)
8- Alphabet (+68,1)
9- PayPal (+65,4)
10- T-Mobile US (+59,7)
11- Pinduoduo (+55,2)
12- Netflix (+55,1)
13- Meituan Dianping (+53,7)
14- Shopify (+51,5)
15- Zoom Video (+48)
16- JD.com (+44,4)
17- Adobe (+40,1)
18- Audi (+37,8)
19- AbbVie (+37,8)
20- Kweichow Moutai (+35,6)
37- Mercado Libre (+18,1)

Fuente: Marketer

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