Home Negocios y Empresas La transparencia como profesión: vidrios Ferrieres

La transparencia como profesión: vidrios Ferrieres

En diálogo con Marcos Visetti Ferrieres, cuarta generación de vidrieros, pudimos conocer el trabajo de esta gran empresa. Valores, respeto y esfuerzo: sus pilares.

Esta empresa familiar abrió sus puertas en San Luis alrededor de 1940. Con una trayectoria de 80 años en el mercado, cambios de nombre y domicilio, hoy siguen presentes. En estos momentos, en el contexto que transitamos, no están atendiendo al público, pero sí han habilitado varias líneas y puntos de contacto para que sus clientes estén informados.

Marcos Visetti Ferrieres, en su local comercial.
Nuevas formas de venta

Nos enfrentamos a un cambio total en la atención al público”, vaticinó Marcos al comienzo de la charla. Acostumbrados al diálogo con los clientes, tuvieron que adaptarse a las circunstancias de los tiempos de corren. Las redes sociales y la venta online dijeron presente en la empresa.

Ferrieres Vidrios se encarga de la venta y colocación de vidrios en general y de automotor. Compuesta por un equipo conformado por su dueño, Marcos, y 6 empleados más, cada uno realiza un determinado rol, pero todos están en condiciones de colaborar en cuánto se los necesite. Así lo explicó: “Si bien todos tenemos un trabajo determinado, todos sabemos cómo hacer el trabajo del otro. Si alguna de las áreas está sobrecargada, cualquiera de nosotros puede ayudar sin ningún problema”.

Respecto a la pandemia de COVID-19, su actividad se consideró como “no esencial”, por lo que tuvieron que cerrar sus puertas. “En los 80 años que llevamos hemos pasado todo tipo de crisis económicas y sociales. A todas las pudimos pasar con mucho esfuerzo y trabajo… Pero es verdad que ninguna se parecen a ésta”, dijo. Acataron todas las medidas sanitarias dictadas por Nación y el Gobierno de la provincia, por más que el negocio realmente se vio afectado. “Es bastante duro ver como cualquier proyección que hiciste para este año ya es casi imposible de cumplir”, prosiguió, aunque también guardan un dejo de esperanza en que pronto se resuelva la situación: “Serán meses duros, pero tengo la esperanza que con esfuerzo y trabajo vamos a salir adelante”.

La tradición de los primogénitos

El bisabuelo de Marcos, Antonio Ferrieres, fue el fundador de la vidriería. Recién llegado de Río Cuarto, localidad de la vecina provincia de Córdoba, a sus 27 años y junto a su esposa y su pequeño hijo de 3 años, Ricardo, decidió abrir la “Vidriería El Cordobés” por el año 1940. Con el paso del tiempo, y ya 3 hijos en total, se mudaron a otro sector de la provincia. Esta vez, sumaron un nuevo emprendimiento: comenzaron a fabricar espejos. Veinte años después, a los vidrios y espejos, se le suma la venta y colocación de parabrisas, lunetas y laterales. 

Es en 1969 cuando toma el nombre “Ferrieres Vidrios”, que conserva hasta la actualidad. De los hijos de Antonio, es Ricardo, el mayor, quien continúa con el negocio. “Muchos podrán recordar que mi abuelo iba los domingos a colocar parabrisas a los viajeros, para que pudieran continuar su camino. Siempre lo llamaban y nunca dijo que no”, agregó Marcos. Dueño de un corazón de oro, como lo describe su nieto, Ricardo fue muy importante en su vida: “Fue mi mentor. Soy lo que soy por él, y agradezco a Dios cada segundo que pasé con él”. 

Su mamá Marcela – primera hija de Ricardo – es quien toma las riendas con el paso de los años. De todos sus hijos (Marcos, Valeria y Andrés), el mayor es el actual dueño y protagonista de esta entrevista.

Ricardo Ferrieres ( En su Local de la Av. Illia)
Valores adquiridos

Marcos comentó que desde chicos, junto a sus hermanos, aprendieron tres cosas que los marcaron para siempre: Conocer el negocio, el esfuerzo y el trabajo: “Primero, aprendimos a conocer el negocio, ya que desde muy chicos jugábamos entre vidrios. Nunca fuimos ajenos al sacrificio que ellos – Antonio, Ricardo y Marcela – hacían. Luego, el esfuerzo y las largas horas de trabajo. Nuestras jornadas nunca fueron de 8 horas. Y por último, sólo existe una forma de salir adelante, y es trabajando”, puntualizó.

Tras el fallecimiento de su abuelo y su mamá hace unos años atrás, Marcos se transformó en el dueño de la empresa. Orgulloso de su familia y su profesión, junto a Chyntia y su pequeña hija, trabajan día a día. “Tengo una hija de 2 años que va al negocio. Espero que cuando sea su tiempo, quiera continuar”, finalizó.

Entrevista: Manuela Borges / Redacción y edición: Noelia Videla

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