Home Emprendedores Gonzalo Tejero: el hombre que combina la radio y el amor por...

Gonzalo Tejero: el hombre que combina la radio y el amor por la repostería

Gonzalo Tejero nos cuenta todo sobre sus comienzos, pasiones y nuevos proyectos.

¿Cómo te definirías, como emprendedor?

En este momento, me puedo definir como emprendedor dentro del rubro de la pastelería. Me dedico a hacer tortas dulces, mesas dulces variadas, generalmente para eventos o para el consumo personal, también. Mi emprendimiento se llama “La Comarca Bake & Cake” y me ha traído mucha satisfacción. Hace 6 años que empecé, tengo una clientela fija y por suerte va en aumento. Siempre hay clientes nuevos. Feliz con eso. 

Contanos un poco de tu historia, ¿siempre estuviste ligado a la gastronomía, a la pastelería?

No, directamente. Hace 24 años que formo parte de los medios de comunicación, acá en San Luis, preferentemente la radio. Empecé haciendo programas de radio, cuando estaba en el secundario, pero también me gustaba mucho la cocina. Cuando terminé el colegio, decidí estudiar gastronomía. Estuve casi 4 años en Buenos Aires, haciendo pasantías, cursos y trabajando en diferentes eventos gastronómicos. Cuando volví a San Luis, dejé de lado la cocina y me volqué de nuevo a los medios de comunicación. Siempre yendo y viniendo entre los dos rubros, son mis dos pasiones. Pero hace 6 años que estoy dedicado a la pastelería, es mi trabajo fuerte, actualmente.

En estos últimos 6 años, ¿por qué decidiste abocarte de lleno a la pastelería?

Principalmente, fue por necesidad. Si bien disfruto mucho los medios de comunicación, no era algo que me estuviera dando mucho rédito económico, así que empecé vendiendo tortas de cumpleaños y cuando me di cuenta, había crecido mucho, tenía muchos pedidos y clientes. Es como una bola de nieve, que no para de crecer, y no me lo esperaba así. Tiene que ver, estimo yo, con la dedicación y la pasión que le pongo, como también a que uso productos de primera calidad, charlo mucho con el cliente, en base a lo que quiere, así que el camino era por acá. Yo estoy convencido que dar de comer, es un acto de amor, para pasar buenos momentos, y si yo formo parte de esos momentos, es lo mejor que me puede pasar.

¿Consideras importante las redes sociales para tu emprendimiento?

Hoy en día es fundamental, para todos. Todo pasa por las redes sociales: Instagram, Facebook, Twitter, más que nada. El fuerte para mi emprendimiento es Instagram, donde todo entra por los ojos, también, además del paladar, por supuesto. Tengo la cuenta de mi negocio, donde muestro un poco todo y sirve de contacto, pero también uso mucho mi cuenta personal donde promociono mis cosas, hago videos y me divierto un poco, siempre apelo al humor en las redes, que es mi fuerte. 

¿Qué le dirías a una persona, que quiere emprender algo y que quizás, como nos pasa a todos, tiene un poco de miedo, intriga y no da el gran salto?

Le diría que se anime, que hay que hacerlo y apoyarse entre diferentes emprendedores, para trabajar en conjunto, ayudarse mutuamente. Pero se puede lograr satisfactoriamente. 

Redes sociales: La Comarca Bake & Cake @la_comarca_bake_and_cake / Gonzalo Tejero @gonzotejero 

Redacción: ML


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