Home Negocios y Empresas Nespresso Argentina nombró un nuevo Director de Negocios

Nespresso Argentina nombró un nuevo Director de Negocios

A 10 años de haber ingresado en distintos puestos, áreas y regiones dentro de la compañía, Ramón Esteves asumió un nuevo desafío en el mercado local

Ramón Esteves asumió como nuevo BEO (Business Executive Officer) de Nespresso Argentina, sucediendo a Ignacio Marini, quién luego de 7 años de gestión en el país, fue nombrado para continuar su excelente desempeño en Nespresso Brasil, San Pablo.”Este nuevo desafío me anima a continuar pensando estrategias en equipo para amplificar el posicionamiento de la marca, potenciando a su vez, el compromiso social que Nespresso promueve desde hace años a nivel local y global, como así también, la innovación y el trabajo colaborativo característico de Nespresso” expresó Ramón Esteves.

Esteves cuenta con más de 15 años de experiencia en empresas de consumo masivo, y de ellos, casi diez en Nespresso. Su trayectoria en la marca comenzó en 2010 como B2B Manager de Argentina, donde contribuyó notablemente en la construcción y crecimiento del canal “Nespresso Professional” que luego se convirtió en un pilar fundamental del negocio en el mercado.

Posteriormente, asumió como National Boutique Manager, bajo su liderazgo, las ventas crecieron en forma constante, así como la mejora en la eficiencia. En 2016, Esteves fue promovido a Business Manager Chile, última posición en la que logró consolidar un equipo de alto rendimiento, duplicando el negocio.

En su nuevo rol, será quien proporcione la dirección, orientación y liderazgo en la comercialización y promoción de una marca tan reconocida como lo es Nespresso.

El foco estará centrado en potenciar el posicionamiento de Nespresso, con el desafío de ampliar la conciencia de los clientes sobre el programa de Recycling y el impacto positivo que esta iniciativa propone en el medio ambiente, además de continuar fortaleciendo el equipo y la innovación de sus productos.


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